Pricing should combine building-level comparables, current competition, buyer type, layout appeal, outlook and campaign timing rather than relying only on broad suburb data. Presentation is also very important.

It depends on the likely buyer pool, the building, the level of competition and the confidence of current demand. The right method varies from property to property. In most instances inner-city apartments do not suit the auction method.

That depends on pricing, presentation, building demand and market conditions, but strong inner-city campaigns often generate real enquiry within the first few weeks. If not sold after a month a review should be conducted. Sometimes tenanted properties can take longer, especially if the majority of buyers are looking to occupy.

Yes. Tenanted apartments can be sold successfully, but the campaign needs clear tenant communication, realistic buyer messaging and good access planning. Most investors are expecting a certain percentage return. Reverse engineering the price from the rental income is often used to correctly price investment properties.

Small targeted improvements such as styling, paint touch-ups, lighting, balcony presentation and repairs often do more than major renovation before sale. Nobody wants to buy a problem so basic maintenance should be prepared before showing the public.

Yes. Apartments compete heavily online, so good photography, a readable floorplan and clear copy can have a direct impact on enquiry. Many buyers will not even come to inspect a property unless they can see the layout and orientation of the property.