Philip Middlemiss
Licensed Estate Agent
I have been helping people and companies achieve their property goals since 2002. I strongly believe the ultimate skill lies in research. It is essential you know the history, projected future and or course your competition. Once you have this valuable information we simply reverse engineer the sales process creating targeted marketing strategies that get results. Research allows me to suggest the right product, in the right location, at the right price. This decreases your marketing spend and time on market which in turn increases your profitablilty. This process can be applied to a single sale or the staged release of a development.
I would love to help you with your next property transaction.
Contact Details
Contact me for a confidential chat
Email: philip@re-define.com.au
Phone: +61 402 840 674
LinkedIn: philipmiddlemiss
Instagram: philipmiddlemiss
Areas of Expertise
off the plan SALES
Getting quick sales is vitally important to any developer. There are a number of different types of sales and different ways to get them. "Off Market" and "Retail" are the most common and there is a correct time for each.
Having reverse engineered the sales process gives us a much more successful platform to launch a sales campaign. With a clearly defined target market it is easier to market to the purchasers leading to quicker sale down rates and increased profits.
traditional sales
Using the same techniques as our “off the plan” sales we identify a target market and build a marketing campaign with the purchaser in mind. A personalised marketing campaign is always needed.
We avoiding the cookie cutter approach of most traditional real estate agents and in a lot of cases we don’t even have to market a property. Working with our extended network we have had great success selling “off market”. Our aim is to get you the best result for the least expense.
joint ventures
I am often approached by land owners (or multiple owners) that hold land suitable for development. In most cases the owners do not know a thing about developing all they know is the land “might” be suitable.
Working with my extended network I will build the team of professionals required to transform your dream into a reality. Every opportunity is different however the process remains the same. Let me help you maximise the return on your development opportunities.
vendor advocacy
If you have a property you want to sell but prefer to use a local agent I can assist you in selecting your agent. The process is often confusing and the agents often use jargon and terminology that you may not understand.
I will research the market finding the most suitable agents. I will then interview the best, request appraisals and help you negotiate the best commission and marketing fees. This is a free service as I share my commission with the agent. I will be able to save you money.
Development FEASIBILITY
Before you purchase or design your next development it is important to carefully research the market place. There are many factors that influence the best use of a site and getting this right is crucial to netting a great result.
The lands size, shape and zoning should be considered. The demographics, competition and most importantly the supply and demand should all be reviewed. In most cases this summary will help identify a suitable brand and create sales strategy that will get results.
property management
After years of experience building and managing property management services I believe the most important aspect of property management is simply the implementation and use of proven systems.
I employ professional property managers and use the best software systems possible. I aim to find and retain the best Tenants and use the most cost effect but reliable tradespeople. These simple things all lead to an affordable, stress free and enjoyable Landlord experience.